Communicating Your Science Workshop Agenda July 22 2010

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From the lab to the locals, how your research can more easily reach the public. That is the topic of a workshop by a meteorologist with over 10 years in broadcasting. In this workshop, she highlights the importance of communicating with the broadcast media and how you can better market yourself and your research through a variety of mediums. This workshop will include both an instructional component and a practical/applied component.

Workshop Faciliator: Erin Jordan

From the Lab to the Locals: From the Lab to the Locals:How Your Research Can More Easily Reach the Public

9 AM to 10:30 AM

  • Why bother?
  • Working with the media…Is it worth it?
  • Does it make a difference?
  • What’s the most effective way to reach the public?
  • Who is doing the reporting?
  • Using local media resources can work to your advantage.
  • Trust in media versus trust in scientists.
  • The media wants an open dialogue.
  • Thinking visually helps the media.

11 AM to Noon

  • Breaking Down Jargon
  • Science panels – an interactive exercise

1:00 PM to 2:30 PM

  • Science Panel playback
  • Scheduling Interviews
  • What does the media want to know?
  • When the reporter arrives…
  • After the interview
  • Giving feedback on the article/news story
  • 2nd Round of Science Panels

3:00 PM to 4:00 PM

  • Social Media & New Media…Using it to get your research noticed
  • Writing a press release.
  • How do I get a hold of the media?
  • Newsroom heiarchy: who gets the information?
  • Why doesn’t the media just come to us all the time?
  • Technology making interviews easy!