2010-01-08: SocialContext Ideas for adopting social media

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Enterprise social software: 5 requirements for success

• It creates a sharing culture - ability to learn from others by observing, pivot from content to author and see who is an expert in field what else have they contributed... (Strength of weak ties)

• You have absolute confidence in its adoption rate - dead easy to start. evident/obvious what's in it for me.

• It fits the way people work - includes e-mail, mobile devices

• It aggregates information from all sources

• It has a low Total Cost of Ownership - easy to learn how to use.