10 Rules for Strategic Innovators
From 10 Rules for Strategic Innovators: From Idea to Execution, Vijay Govindarajan and Chris Trimble, Harvard Business School Press, Boston, MA. 2005
A new business with high growth potential (let’s call it NewCo) rarely coexists gracefully with the most closely related established business unit within the company (let’s call it CoreCo). The unnatural combination creates three specific challenges for NewCo: forgetting, borrowing, and learning. NewCo must forget some of what made CoreCo successful, because NewCo and CoreCo have elemental differences. NewCo must borrow some of CoreCo’s assets—the greatest advantage it has over independent start-ups. And NewCo must be prepared to learn some things from scratch.